Taylors Wine

Taylor's Wine had long been a trusted name among mature wine drinkers, but its core audience was ageing. As younger consumers developed new tastes and preferences, the brand faced the risk of becoming less relevant. To secure its future growth, Taylors needed to connect with a younger demographic without alienating its loyal base and find fresh ways to engage a new generation of wine lovers.

I was engaged by the legends at A.N.D to co-create and execute a new brand platform and integrated campaign designed to speak directly to a younger audience while respecting Taylors heritage.

Copywriting/Ideation/Creative Direction