KIC - Kic the Resolutions

I was fortunate enough to join the team at KIC, one of Australia’s most successful health and wellness apps, to help them create and deliver a campaign with a very important message. 95% of people struggle to achieve their resolutions. Often because the goals we set are unrealistic and fuelled by fad diets or toxic trends. KIC' decided it was time to help break this behaviour and send a message to young Australians to KIC the resolutions and discover a more positive and healthy path to feeling good.

The campaign featured a hero film (Youtube/Social), OOH and digital.

Creative Direction/Copywriting/Content Direction